In the world of marketing coups, this one is mission accomplished.
Mark Wales is a former SAS officer from WA who has started an exclusive clothing label in New York.
Not many people can boast they made Defense Secretary Gen. James Mattis just a little bit cooler. But entrepreneur and Afghanistan War veteran Mark Wales can thanks to his new line of leather jackets inspired by his time as a Special Operations commander in the Middle East.
The ties that bind Mark Wales to his mates in the Special Air Service Regiment are numerous. Like many of them, he saw his fair share of danger, including in Afghanistan. He shares their values of mates above self and sees himself defined in many ways by his time in uniform.
You wouldn’t think the war zones of Iraq and Afghanistan would be an obvious source of fashion inspiration.
But for former special forces commander and Survivor contestant Mark Wales, time on the frontline led him to launch a “tough luxury” fashion label after he left the army in 2013.
Ex-prime minister emulates his successor Malcolm Turnbull – along with George Bush and Barack Obama – by posing in a leather jacket. Abbott, not known for his love of fashion, was obviously pleased with the result. “It takes a lot to make someone like me to look cool, but I’m told it works,” he told the ABC.
A former SAS (Special Air Service) officer from Western Australia is forging a name for himself in the New York fashion world as co-founder of the brand Kill_Kapture. For Mark Wales, his time spent in the military had a significant impact on the development of the brand.