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BOLD: In a World of Posers, This Military Veteran is Building a Fashion Brand for Real Heroes

Not many people can boast they made Defense Secretary Gen. James Mattis just a little bit cooler. But entrepreneur and Afghanistan War veteran Mark Wales can thanks to his new line of leather jackets inspired by his time as a Special Operations commander in the Middle East.

 
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THE WEST AUSTRALIAN: THE FULL JACKET

In the world of marketing coups, this one is mission accomplished. Mark Wales is a former SAS officer from WA who has started an exclusive clothing label in New York.

 
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THE WEST AUSTRALIAN: SAS man’s new code: Who Wears Wins

The ties that bind Mark Wales to his mates in the Special Air Service Regiment are numerous.

Like many of them, he saw his fair share of danger, including in Afghanistan. He shares their values of mates above self and sees himself defined in many ways by his time in uniform.

 
 

MURDOCH UNIVERSITY CASE STUDY: TOUGH LUXURY

A former SAS (Special Air Service) officer from Western Australia is forging a name for himself in the New York fashion world as co-founder of the brand Kill_Kapture. For Mark Wales, his time spent in the military had a significant impact on the development of the brand.i